Performance Appraisal Method - "Behavioral Checklist"
A behavioral checklist is a rating form containing statements describing both effective and ineffective job behaviors. These behaviors relate to a number of behavioral dimensions determined to be relevant to the job.
Items from a behavioral checklist for a salesperson's job
Instructions: Please check those statements descriptive of an employee's behavior.
1. Calls on customers immediately after hearing of any complaints
2. Discusses complaints with customer
3. Gathers facts relevant to customers' complaints
4. Transmits information about complaints back to customers and resolves problems to their satisfaction
5. Plans each day's activities ahead of time
6. Lays out broad sales plans for one month ahead
7. Gathers sales information from customers, other salesmen, trade journals, and other relevant sources
Behavioral checklists are well suited to employee development because they focus on behaviors and results, and use absolute rather comparative standards. An advantage of behavioral checklists is that evaluators are asked to describe rather than evaluate a subordinate's behavior. For this reason, behavioral checklists may meet with less evaluator resistance than some other methods. An obvious disadvantage of behavioral checklists is that much time and money must be invested to construct the instrument.